Brisbane is the most populous city in Queensland with a population of over 2 million. It, therefore, follows that there are many businesses, companies, institutions, and other organizations here. You will need a good logo if your organization is to stand out.
A good logo enhances brand value, it gives you an edge over the competition, it identifies you, it makes you memorable and it captivates your target audience. There are several mistakes that people commonly make in logo design Brisbane. Understanding these mistakes will help you avoid falling into the same trap.
People often make the mistake of not translating the logo for different cultures and into different languages. You should learn from Coca Cola who have their logo in different languages, but still identifiable as the Coca Cola logo (such as Koka Kola in Cyrillic).
Many people fail to do design protection after logo design Brisbane. Protect the logo through international Intellectual Property organizations so that it cannot be stolen by other people or institutions. This is important because conventional trademark registration is limited in that you cannot lay claim to such things as the color used.
Avoid the common mistake of having a logo that is too realistic or overly complex. The best logo is one that is symbolic and simple. If you try to bring in too many design concepts, there is a risk that your logo will be confusing.
Although you do not want an overly complex logo, this is not an excuse to have a poorly designed logo. Your logo should maximize on the use of negative and positive space. The shape and the color should work well together.
Unoriginal and clichéd logos are all too common. This is a dangerous logo design Brisbane because your logo will be boring and will not attract new clients. Ensure that your logo has some movement – a simple company name inside a circle will not do. It is important that the logo is very different from that of your competitors.
Google ‘bad logos’ and you will find many logs that have unintended implications/subliminal meanings. It is important that you test your logo by having different people look at it during the logo design Brisbane stage to ensure there are no unintended implications.
You should not follow trends during logo design because trends change. Avoid bit map/raster images in your logo because these are not scalable. You should not use too many typestyles/fonts as this would be look messed up and not appealing.
There are many logo design templates available on the Internet, but you should avoid them in favor of experienced professionals, customized logo design. This will give you a unique logo. A logo design Brisbane professional has the training, experience, and tools necessary to do a good job.