SEO Brisbane and the importance of Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be seo brisbane today. Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Top Three External Building Products for Your New Home or Renovation

Nowadays, there are many external building products that can be used to improve the general appearance of any homes, offices, and any other buildings. In this article, there are three top products that are very popular with all owner builders, homeowners, builders, engineers, or architects. These products include Styrofoam insulation, stone cladding, and vinyl wall cladding. They are selected because they can greatly add value to any houses or buildings.

1. Styrofoam Insulation
Styrofoam insulation is one of the most popular items for architects. This item can be used in any concrete forms. This product has many air pockets that can make it the best choice as an insulator. Here are some advantages of using styrofoam insulation.

Styrofoam is very resistant against extremely high temperature. Because of that reason, this material is generally used in roofs in order to shield any houses from high temperature. Styrofoam also has closed cell structure, so this material is immune against moisture or water vapors. This material is able to prevent any fungi or mildew well when it is used as the insulator. Many people love using the styrofoam insulation because it is very easy to handle. There are many choices that are reachable for the styrofoam. This material can be added in many different forms, including sheeted wall insulation, pipe insulation, ground flake insulation, and many different insulation forms.

The styrofoam insulation is generally manufactured from the styrofoam sheets. The styrofoam insulation sheets can come in a range of different shapes. People are able to select the best sheet based on their needs and preferences. The insulation sheets are extraordinarily easy to handle and cut on site. This material can become the thermal insulation and vapor barrier. Therefore, people do not need any fiberglass or foils as the additional protection layer.

2. Stone Cladding
Stone cladding is one type of the outside cover for a building or house. This cover is highly useful to boost the whole appearance of any houses or buildings. It is very effective to protect people from rainwater, snow, airborne toxins, and UV damage. Many people use this product to improve the value of their homes.

Stone cladding usually uses a thin layer of stone in order to hide any substrates, such as steel or concrete. This material is usually preferred because of its durability, visual appeal, low maintenance, and the protective features. This cover works well during the summer season because it does not trap any heats from the environment. This stone cladding is readily available in many different colors, including beige, cream, golden, yellow, or charcoal. People can select the best colors and designs based on the design or style of their houses.

Many experts say that stone cladding is very sturdy. It can last for decades without having any maintenance processes. Because of that reason, this product is an ideal option for people who do not want to deal with any complex maintenance procedures in the future.

3. Vinyl Wall Cladding
This is a kind of cladding manufactured from polyvinyl chloride (PVC) that is amalgamated with the other substances. Many people love having this vinyl wall cladding in their houses. It is generally used to improve the value of any houses in order to be functional and aesthetically appealing.

Some people say that a vinyl wall cladding is actually maintenance free. This product does not require repairs, touch ups, or repainting after they are installed properly in a house. This material is thought to be the most durable building products available on the market because it can remain in tact for decades after the installation. It is very eco-friendly because it is recyclable. This is one of the most affordable cladding options that are available on the market. This product is also preferable because it is safe for human health. This product exposes fewer toxic compounds than any other exterior cladding materials.

Those are top three external building products that are very desirable among our society. They are {chosenselected} because they have a lot of benefits for almost all homeowners. It is very important to choose the best products from a highly reputable company in order to avoid any issues in the future. Compare all available options on the market in order to settle on the best home building products.

Newsagency Shopfit

Newsagency shops do an important job of bringing key products close to us. Their proximity to busy places like railway stations, airports and city streets makes them accessible. These shops help us to get our magazines, newspapers, cigarette packs and other necessities with ease. Due to their location, there is a constraint on the space they have available to them. So how the agency utilizes their space will determine how much stock they can hold and how many customers will be attracted to come in and make a purchase. To meet this need, many newsagency shopfit businesses have developed in the retail shopfitting industry. They will offer creative designs that will make your store more spacious and attractive to consumers.

Newsagency shopfit in Australia

In Australia, newsagents conduct distributive business and/or retail business. There are over 5000 individually owned newsagency shops. This means that the competition is stiff so you need to have a store that will stand out from the rest. A typical distribution newsagency will deal with home delivery of different newspapers and magazines whereas a retail newsagency will sell a range of newspapers, magazines, greeting cards and stationary.

The presence of such a big number of newsagencies means that you have to select the best newsagency shop fitter you can find in the market to do an outstanding job. The best newsagency shopfit company you will get in Australia is Revolution Retail Shopfitters. We are a company that has been in existence for many years and we will bring a wealth of experience to the newsagency shop fitting project. We have been in the retail business so we know how to design your shop to maximize revenues unlike our competitors. Apart from shop fitting experience, we have experience in Pharmacy and Chemist shop fitting. We will come with a plan that will free you as we design and change the model of your shop. Since the company has its own factory to manufacture all it needs to complete the project, you will save on time and costs incurred to complete the project.

The value we will add to the project

The concern of most shop owners is whether the remodeling of the store will flaunt their lease agreement. This concern is well taken care of by the Revolution Retail shopfitters in that we have worked with a good number of landlords in Australia. Some of the major landlords we have worked with are CFS, Stockland, Westfield, AMP Capital, Centro, Lend lease, GPT, McConaghy, Mirvac, Dexus and QIC. These major landlords have some of the most strict lease agreements. We have been able to do shop fitting jobs for tenants of these landlords without any issues.

With our many years experience in retail, we believe that the shop design and the shopping experience of your customers will depend with the kind of message you want to communicate. Knowing how communication is important, we will help you to achieve this by listening to your views to create an attractive shop that is eye catching with proper lighting and thoughtful display that will make shopping easier for your customers. We also know sound is important for a great shopping experience so we will work on your store music. Apart from working on your store music, we will work on your tiles, carpet or timber to improve the sound of the client’s shoes as they walk. We will inspire confidence in you by removing design or cost fears associated with the project.

Having been in the game for many years, we boast of very experienced staff that will bring a wealth of ideas in design, centre negotiations, planning, onsite and offsite construction. To top this up we have consultants that will help to merchandize your store.

You can access customer reviews to gauge the quality of our services. The many customers that have rated us positively will reassure you of the kind of work we are capable of. As they say numbers don’t lie. It is recommended you visit our website where you will be able to see the current projects we are working on. We have provided photos for these projects which can help you to settle on a design.

How you can reach us.
The physical address of the company is Unit 1, 12 Hinkler Court, Brendale, Qld 4500. You can reach us on phone through the telephone number 07 3881 2944 or fax 07 3881 2911.

Stacked Stone Sydney

If you are looking for a place to get only the highest quality Stacked Stone Sydney has available then look no further than with Craftstoneoz.com.au. Craftstoneoz.com.au is able to deliver the unique beauty that a natural looking stone cladding wall has to offer. A stone feature wall made out of pure natural stone is very rare these days. It may have been commonplace eons ago but in this day and age the supply of very fine and beautifully crafted natural stone has dwindled to the point where it can be extremely expensive. Craftstoneoz.com.au gives the best solution if you truly want to have the best Stacked Stone Sydney can ever have.

The solution is in the material. Instead of scouring the world for very rare and pure natural stone, Craftstoneoz.com.au molds replicas from a mix of cement, pumice and other materials. Even if you were to take a magnifying glass and inspect the stone pieces very closely you will not find any difference between these products and real, natural stones. The color blends all the way through the product so even if you were to break a piece and shatter it on the ground, the color would be the same all throughout the broken shards, making them appear even more authentic.

You do not need to worry about any event of repetition either. When molding, over a few thousand molding models are used that will essentially remove any possibility of repetition. Another thing to note is that all of the stones are colored one by one, therefore there will never be any two stones that are exactly the same. You could inspect every stone installed onto your wall and you will never find any two identical stones.

No matter how you look at the replicas they will look and feel like the real thing. All of the molds are designed to be almost identical to natural stones and the process in making them ensures that each one is applicable to the construct. Craftstoneoz.com.au stone feature structures are best suited for walls. Since they are lightweight and can be cut by construction equipment they are not suited for walkways, fountains or patios and others. They are best when designed for a wall, post, or other side structure that will not be walked upon. They can be placed outside or inside, making them the best pieces for building stone fences around your house, the BBQ area or if you want to create a unique, natural looking façade of your home or establishment.

The best thing is that all of these stones are lightweight and make for a very beautiful Stacked Stone Sydney has ever seen. They are compatible to be installed onto any kind of material, making any kind of wall or post suitable to have stones installed over them. This will give your home or establishment a fresh and yet comforting new look that brings the natural beauty of the world and nature right into your doorstep. Craftstoneoz.com.au offers a total of nineteen different textures and over eighty colors that will guarantee you get the best designed Stacked Stone Sydney has to offer.

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.