SEO Brisbane and the importance of Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be seo brisbane today. Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Common Mistakes in Logo Design Brisbane

Brisbane is the most populous city in Queensland with a population of over 2 million. It, therefore, follows that there are many businesses, companies, institutions, and other organizations here. You will need a good logo if your organization is to stand out.

A good logo enhances brand value, it gives you an edge over the competition, it identifies you, it makes you memorable and it captivates your target audience. There are several mistakes that people commonly make in logo design Brisbane. Understanding these mistakes will help you avoid falling into the same trap.

People often make the mistake of not translating the logo for different cultures and into different languages. You should learn from Coca Cola who have their logo in different languages, but still identifiable as the Coca Cola logo (such as Koka Kola in Cyrillic).

Many people fail to do design protection after logo design Brisbane. Protect the logo through international Intellectual Property organizations so that it cannot be stolen by other people or institutions. This is important because conventional trademark registration is limited in that you cannot lay claim to such things as the color used.

Avoid the common mistake of having a logo that is too realistic or overly complex. The best logo is one that is symbolic and simple. If you try to bring in too many design concepts, there is a risk that your logo will be confusing.

Although you do not want an overly complex logo, this is not an excuse to have a poorly designed logo. Your logo should maximize on the use of negative and positive space. The shape and the color should work well together.

Unoriginal and clichéd logos are all too common. This is a dangerous logo design Brisbane because your logo will be boring and will not attract new clients. Ensure that your logo has some movement – a simple company name inside a circle will not do. It is important that the logo is very different from that of your competitors.

Google ‘bad logos’ and you will find many logs that have unintended implications/subliminal meanings. It is important that you test your logo by having different people look at it during the logo design Brisbane stage to ensure there are no unintended implications.

You should not follow trends during logo design because trends change. Avoid bit map/raster images in your logo because these are not scalable. You should not use too many typestyles/fonts as this would be look messed up and not appealing.

There are many logo design templates available on the Internet, but you should avoid them in favor of experienced professionals, customized logo design. This will give you a unique logo. A logo design Brisbane professional has the training, experience, and tools necessary to do a good job.

Things to know before you buy night lights

Night Lights are small light resources that are kept on during the night. The intention behind using night lights is to help people find their way in the dark or to help individuals who are afraid of the dark. While choosing the best night lights for you, it is necessary to consider two things: how bright you want these lights to be and howimportant is energy efficiency to you.

What type of night lights are available on the market?

Incandescent Night Lights
The most common night lights use the traditional incandescent bulb. This type of bulb uses a wire filament for the production of light and is not much energy efficient. Most of the incandescent night lights come in the 5-10 watt range.

Fluorescent lights
A fluorescent night light uses almost the same amount of energy to provide a better light output. These lights use about 7 watts of power.

Neon lights
Neon Light offers an energy-efficient alternative by using just about 1 watts of energy. Neon lights carry a small amount of neon gas, which lights up when electricity goes through it. These lights are just outlet-mounted strips that have an electro-luminescent surface. Just like glow-in-the-dark paint or stickers, these night lights emit light while using a negligible amount of power, which is less than even .07 watts.

Things to consider before you buy night lights

The way these lights are powered
Most important thing to consider when buying a night light is how they are powered. Most of the lights are made to be plugged into a wall outlet. However, it is also possible to buy a design that is powered by a battery.

The type of bulb used
One important thing to consider when buying a night light is the kind of bulb used. Night lights that use incandescent bulbs are less energy efficient compared to other designs. Though night lights that use luminescent bulbs are less energy efficient, they produce a much brighter light. They’ll also last considerably longer than their incandescent counterparts will.

Features to look out for

Sensor
Some lights have photosensitive triggers in them that automatically turn off the light when there is an ambient light source present and when bigger overhead lights are on. This sensor also detects the darkness and turns on the light automatically. There are also lights available with sound sensors.

Power modes
Some manufacturers of lights and bulbs also make bulbs with two different modes. In their power mode, they act as a standard 60-watt bulb that gives off enough light to light up the room. In their second energy-saving mode, which may be reached by flipping the switch twice or after twenty minutes of waiting, the bulb automatically dims itself to a 7- W bulb, which is perfect for a night light.

Programmable
Buying a programmable night light will allow you to fix the number of hours for which the light will be operational. This makes these lights much more energy efficient.

Music
Some night lights also play music to assist you in falling asleep. There’re also designs available that have the ability to play specific music. With these kinds of night lights, it is best to select a model that comes with a timer so that it turns off automatically after ten or fifteen minutes.

These were just a few tips to help you make the right decision when you are out to buy night lights. If you want your night lights to be energy efficient, look for ones that use neon bulbs.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

Ten Common Mistakes To Avoid When Selling Your Home

Selling your home isn’t something that you do every day-unless you’re a real estate agent. Over the years I’ve honed my skills in learning what works when it comes to selling your home, as well as what doesn’t.

Fortunately, other people have made these mistakes so that you don’t have to!

1. Ignoring an estate agent’s style tips

We all develop personal connections to our homes, but sometimes those connections mean that it’s hard to see our home through the eyes of a potential buyer. An experienced agent should know how to present your home in a way that will maximise your home’s selling potential.

2. Underestimating the importance of street appeal

First impressions matter, and potential buyers driving past or inspecting your home will take notice of your property’s exterior. In my experience, people buy in the first five seconds and justify throughout the inspection. Make a good impression from the outset and keep up to date with the mowing and weeding!

3 Under-investing in marketing

A targeted, wide-ranging marketing campaign designed to reach as much as possible of your buying audience is essential. Buyers fall into different groups and demographics, and a high quality marketing campaign will reach out effectively to all of these.

4. Not being switched on about going online

In our office, it’s where about 90% of our buyer enquiry comes from. The more you invest here the better. Only a small percentage of buyers look beyond the first page of property search results!

5. Being afraid to commit to a sale price

Committing to a sale price isn’t an easy task, but it’s one that should be a much easier decision when you consider that almost half of all potential buyers will pass over properties with no listed price. Why? It seems too hard, or worse, they fear it will be out of their range. Take the plunge and name a figure.

6. Holding out for a better price

Though it can be tempting to wait for a better offer, the property market doesn’t play by the rules of Who Dares Wins, so think twice before rejecting that initial offer. In my experience, often the first offer is the highest we’ll receive, and almost every record price we achieve comes from an offer made within the first thirty days.

7. Taking offers personally

A low offer on your property is not a reflection on you, or even on your home. Instead, they’re representative of a willingness to commit to opening negotiations. I always encourage vendors to see a low offer as a starting point rather than a final figure.

8. Opting for appointment-only viewings

Although there is the odd exception, for the most part opening your home for inspection is essential to ensure it’s seen by as many potential buyers as possible. We get around 10 times the buyer traffic if it’s open for inspection as opposed to by appointment viewings.

9. Cutting costs when choosing a real estate agent

If you think the best agent is expensive, try hiring the second best & see how much that costs you!

10. Failing to keep up with property maintenance

It’s almost always cheaper to do it yourself than to let the buyer use it as leverage for a price reduction.

I recently sold a home in Aspley where the building and pest report identified multiple maintenance issues at an estimated repair cost of $15k! As expected, the buyer tired for a $15k price reduction. I intervened & re-quoted with a local trusted trade and they seller got the job done for $3k. Fortunately, I managed to salvage the deal without a price reduction. However this could have been avoided or worse the deal could have fallen through.

So call that plumper you’ve been avoiding! For real estate Aspley, contact Justin Watt of Watt Realty today.